My "Getting Through" Book Reviewed by Business Association Journal
The Business and Professional Communication Quarterly positively reviewed my "Getting Through" book which explains the Paulson Media Matching Method
“Ed Paulson’s work will interest almost everyone, especially those who are in leadership, management, sales, marketing, customer service, and project management roles. The book is also relevant for individuals who regularly engage in business communication, whether managing teams, clients, or upward communication with superiors. (Getting Through) … offers a systematic outcome-oriented approach that emphasizes the importance of message content and appropriate media selection in determining audience behavior.”
BPCQ (June, 2025)
We always think that what we write can and will make a difference, and sometimes we are right. Like now!
My “Getting Through” book was just positively reviewed by the Business and Professional Communications Quarterly, a publication of The Association for Business Communication (ABC).
It is great to see this book about my communication method recognized by a premier international organization like ABC. You can check out the review here.
The most common comments I hear from folks who have read the book are:
The book was easy to read and follow. At only 130 pages long, it is a quick read.
The approach contains a lot of tips that folks usually have to learn from painful and often embarrassing experience.
I use the method as a reference when thinking about how I want to communicate before I hit “Send” to make sure I didn’t forget to consider something important.
Shifting my communication focus from me to my audience made a HUGE difference.
I wrote “Getting Through” to offer business teams a structured approach for communication that provided a common language for all to understand and use in the same way. Better understanding of each other is at the heart of gaining cooperation, which is a key goal of any businessperson.
Thank you Nurazizah Lutfiah Budiman et. al. for taking the time to read and really understand the central messages of “Getting Through.”
Peace.